STAKEHOLDERS

HKScan aims to actively engage in transparent stakeholder collaboration in all its operations. Open communication and dialogue ensure that we are constantly aware of our stakeholders’ expectations, and are able to provide them with relevant and up-to-date information about our activities.  

Our long-term collaboration with our key stakeholders – consumers, customers, producers, business partners, authorities, and research institutes – has deepened HKScan’s view of the company’s most important sustainability themes.

These themes are present in our daily interactions with various stakeholders. Examples of our stakeholder interactions in 2016 are listed in the following:

Stakeholder engagement 2016

Consumers

Consumers are among HKScan’s most important stakeholders ­– they are the ones who ultimately decide which products end up in their shopping basket. Consumer needs also have the biggest impact on our product offering and R&D.

Important sustainability themes

Quality and sustainability of products, product offering, nutrition and health aspects, vegetarian trends

Engagement examples 2016
  • Increased transparency with Chicken Patrol, Finland
    • To increase openness and transparency, Kariniemen continued its Chicken Patrol project in cooperation with consumers.
    • New Chicken Patrol videos were published on Kariniemen’s YouTube channel and its website 
  • OKRA agricultural exhibition, Finland
    • The origin of meat and the HK® Meat School were the main topics of interest at HKScan’s stand at the OKRA agricultural exhibition. The chefs in attendance also shared tips on how to barbecue a perfect steak and plan a summer menu.
  • Domestic meat week in schools, Finland
    • HKScan participated in a communication project focusing on the origin of meat as well as promoting sustainably produced domestic meat in public food debate
    • During this theme week dedicated to domestic meat, HKScan distributed related teaching materials to schools in Finland. The theme week took place in November 2016, giving schoolchildren a chance to learn about the production and journey of domestic meat from farm to fork.
  • Blogs, social media
  • Farmer’s Dinner, Sweden (Read more: HKScan Agri magazine, only in Swedish)
    • Around 100 people participated in HKScan’s Farmer’s Dinner in Sweden. The event was organized on a farm where delicious meals were prepared from high-quality ingredients. The guests had the opportunity to view the farm’s operations first-hand and see the animals in their natural environment.
  • “Meat of the future”, Sweden
  • Traditional Christmas trade in grocery stores, Sweden
    • HKScan employees and management attended in person to sell HKScan products in grocery stores during the Christmas season.

Customers

HKScan’s customers include retailers, food services and the food industry in the Nordic countries, Central Europe, and Asia. Close cooperation, knowledge sharing, and joint development projects are important for the growth of both HKScan and its customers.

Important sustainability themes

Product assortment, product safety, supply chain and its transparency, common development projects, price

Engagement examples 2016
  • HKScan meat producers were involved in the retailer Kesko’s campaign, Tuottajille kiitos or “Thanks to producers”, Finland
    • One of Finland’s major retailers, K-group, paid an extra commission directly to meat producers. The commission was included in the product price. The campaign started in 2015 with Christmas hams.
    • The campaign aimed to increase recognition of Finnish food production and the Finnish food industry.
  • Collaboration with Restaurant AG, Sweden
    • HKScan continued its long-term, extensive collaboration with the Restaurant AG by supplying high-quality Swedish beef.
  • Collaboration established with Kotipizza, Finland
    • HKScan Finland initiated collaboration with the Kotipizza chain. Kotipizza now uses HK Rypsiporsas® ham chips on its ham pizzas. The product has been developed in line with Kotipizza’s wishes.
  • “Pork Academy”, Sweden (Read more: HKScan Agri magazine, only in Swedish)
    • HKScan Sweden promoted the pork production chain among its AfH customers by offering them training as part of the ‘Gris academy’.

Producers

HKScan depends on seamless cooperation with our contract producers to ensure the availability and quality of meat raw material for our products. Producers also play an important role in ensuring the wellbeing of animals and product safety.

Important sustainability themes

Long-lasting contractual business relationships, producer advisory services as well as other services, fair prices, continuity of meat production.

Engagement examples 2016

Employees

The know-how and commitment of our employees is crucial to HKScan’s success. Personal development opportunities, unified ways of working and a strong business culture will ensure good employee engagement into the future.

Important sustainability themes

Continuity of employment, fair compensation, appreciation of work and equality, personal development opportunities, occupational safety

Engagement examples 2016
  • 'Let's save energy', energy saving campaign for the personnel
  • Employee survey
    • HKScan organized an employee engagement survey in the autumn of 2016.
  • The continuous improvement programme ongoing
  • Open house for families of personnel in Denmark
    • The families of HKScan’s employees were invited to the Skovsgaard production facility in Denmark. They were introduced to the production, packaging and warehousing of Rose® branded products.

Owners, investors, financiers

To ensure the continuity of its operations, HKScan relies on its owners, investors and financiers, who in turn expect profitable, value-adding business operations and return on investment (dividends).

Important sustainability themes

Profitability, profit, success and continuity of responsible operations, dividend

Engagement examples 2016
  • General meeting
  • Investor and financier meetings

Partners

HKScan develops its operations through shared expertise and long-term cooperation with subcontractors and suppliers, partners, local communities, as well as research and educational institutions.

Important sustainability themes

Animal health and wellbeing, public health and nutrition, engaging youth, occupational health and safety, environmental questions

Engagement examples 2016
  • Collaboration project on animal feed with Hankkija and Schothorst Feed Research Institute, Finland
    • A new pig feed concept was launched as a result of collaboration between HKScan, Hankkija, and the Schothorst Feed Research Institute. The feeding solution (Opti-Pekoni) ensures animal wellbeing while facilitating everyday farm operations and reducing expenses.
  • Innokampus collaboration and the world’s biggest mass innovation day, Finland
  • Tekes research collaboration on healthy nutrition of army conscripts, Finland
    • HKScan participated in a research project funded by Tekes (Finnish Funding Agency for Innovation). The project aimed at developing new nutrition solutions for army conscripts as well as ways to promote healthy food choices in the military.
  • Haga Initiativet, Sweden
    • The Haga Initiative is a network of companies that works to reduce carbon emissions. It highlights climate issues by showing that ambitious climate strategies create business advantages and improve profitability.
  • Almedalen, Sweden
    • Almedalen week in July is an annual event on the isle of Gotland, Sweden (Read more: HKScan Agri magazine, only in Swedish). During the event, topical political and social issues are discussed. It is organized by the Swedish parliamentary parties. In 2016, HKScan organized a seminar and event under the theme "Cattle and climate".
  • Veterinary students were introduced to poultry production, Finland
    • The Finnish poultry associations (Siipikarjaliitto, Broileryhdistys) together with HKScan Finland offered all veterinary students at the Helsinki University a chance to visit a poultry farm and a slaughterhouse. The three-day visits were organized in November and December.
  • Gård och djur collaboration, Sweden
    • Collaboration focusing on animal health and wellbeing (Read more: HKScan Agri magazine, only in Swedish)
  • ELLO i Lammhult collaboration, Sweden
    • The objective of this collaboration is to offer local slaughterhouse services to beef farms (Read more: HKScan Agri magazine, only in Swedish).
  • Collaboration with the National Institute for Health and Welfare in designing the Rauma production plant, Finland
  • Collaboration with stakeholders: Soy commitment, Finland
  • Collaboration with animal behaviour expert Sophie Atkinson, Finland

Authorities

Close collaboration with national governments and local authorities ensures uninterrupted operations and smooth processing of licences.

Important sustainability themes

Animal health and wellbeing, public health and nutrition, product safety, environmental topics

Engagement examples 2016
  • Environmental permit for Rauma’s production plant, Finland
  • Collaboration with authorities
    • Everyday collaboration at HKScan’s contract farms, slaughterhouses, and production plants
    • Work preventing the spread of African swine fever in Estonia, Finland, and Sweden
    • Work preventing the spread of avian flu in Denmark, Finland, and Sweden

Media and opinion leaders

Media, politicians, interest groups, and non-governmental organizations have a significant impact on the development, regulations, and image of the industry – also internationally. Open and honest communication is crucial for maintaining good relationships.

Important sustainability themes

Animal health and wellbeing, public health and nutrition, environmental topics

Engagement examples 2016
  • Almedalen, Sweden (see above)
  • Haga Initiativet, Sweden (see above)
  • “About meat” (Lihasta) project, Finland
  • Professional PR work throughout the Group, for example a press event about investments in the Outokumpu production plant, Finland:
    • HKScan has expanded the barn at its beef slaughterhouse, upgraded its pre-slaughter animal handling facilities, and fully renewed the beef cutting unit. The wastewater treatment system and carcass chilling facilities have also been modernized. Recording video surveillance cameras have been installed in all areas critical to the animal welfare.